UGC · 9:16
Static · 4:5
4-10
/ Week Creative Output
Creative Is the Bottleneck. We Removed It.
Most agencies ship two static ads a week and call it a campaign. We ship four to ten. UGC, video, motion, AI-generated, every angle, every format, every test. Built in-house, evidence-based, and engineered to feed Meta's Andromeda algorithm what it actually wants.
Most Agencies Ship Two Statics a Week.That's Not Creative. That's Surrender.
Walk into any digital agency in 2026 and ask how many creatives they shipped last month. The honest answer is usually four to eight. The dishonest answer is wrapped in jargon.
The reason most agencies underproduce is they can't produce. They don't have UGC creator rosters. They can't shoot interviews. They can't film founder content. They've never edited high-production AI-generated environments. So they default to what they can do: static images with text overlays, week after week.
Static ads aren't bad. Static-only is. Meta's algorithm rewards creative volume and concept diversity. Agencies that can't supply it get punished by performance, then blame the platform.
What the industry ships per month
Most agencies
8 statics. Same template, different copy.
QLeads
16-40 mixed assets. UGC, video, motion, AI.
Twelve Formats. Built for Meta.
Different concepts demand different vehicles. We don't have ‘one style’. We have a full toolkit, used per campaign, per audience, per awareness stage.
UGC Confessional
Talking head in personal setting
Walk-and-Talk
Talent moving through real environment
Evidence Hold
Talent holding physical proof to camera
Reaction Style
Response to question or stat
Before / After
Transformation reveal
Testimonial
Real client story, named subject
Two-Person Convo
Overheard dialogue format
Phone Screen
Process or message-thread reveal
Voiceover on B-Roll
No face required, pure audio + footage
Text-on-Screen
Silent-scrollable, hook-first
AI High-Production
Billboard, OOH, scenes impossible to film cheaply
Static + Carousel
Image-led, used surgically not by default
Real Ads. Real Spend. Real Results.
A sample of creative we've shipped for clients across housing disrepair, tenancy deposit refunds, and other regulated verticals. All running on real budgets.
[ Harry will replace placeholder visuals with real ad stills and muted video clips ]
We Don't Throw and Hope. We Test and Compound.
Every creative campaign starts with a batch launch. We ship multiple concepts simultaneously, each engineered around a specific winning angle pulled from preproduction research.
Then the rules take over. Underperforming creative gets paused. Winning creative gets scaled. Winning concepts get iterated: same angle, different format, different hook. The library grows. The data sharpens. The next batch is smarter than the last.
We refresh the lineup every week. Not because we're chasing novelty, because Meta's algorithm rewards consistent creative volume, and stale ads cost you more than fresh ones earn.
Weekly
Refresh cycle
Batch launch
Winner-iterate
Evidence
Based, every test
Winner hit rate
1 in 10 ads scales
4 winners from 17 creatives
Out of 17 creatives shipped on a recent tenancy deposit campaign, 4 became scalable winners. More than double the industry benchmark.
Three Numbers. Three Decisions.
We don't measure ads on impressions or vanity engagement. We measure them on the three points where attention either holds or leaks. Each number tells us what to iterate next.
Hook Rate
First 3 seconds
What percentage of viewers stay past the opening. Tells us whether the hook is working. If it's low, we change the opening, not the rest of the ad.
Hold Rate
Through to 75%
What percentage make it to the offer. Tells us whether the body is keeping attention. If it's low, the hook worked but the middle's losing them.
CTR
Click on offer
What percentage of holders actually click. Tells us whether the CTA itself is compelling. If it's low, the CTA, not the creative, is the problem.
Three numbers. Three precise places to iterate. No guesswork.
AI Where It Earns. Humans Where They Earn More.
AI doesn't replace UGC creators or interview talent. It replaces the production cost of things humans physically can't film cheaply: billboard mockups, full OOH scenes, complex environments, multi-location shoots.
We use AI to produce creative that would cost 300 to 600 times more if shot conventionally. Concept-to-final asset in hours, not weeks. Then the high-converting AI angles get iterated by human UGC creators where the human element matters.
AI-generated creative is included as standard in every QLeads campaign. UGC creator production is the paid add-on, used surgically, when the data says human-shot will outperform.
300-600×
Cost reduction
AI included
UGC paid add-on
Hybrid
By default
Same creative concept · two production paths
Conventional
Location scout
Crew & equipment
Talent
Editor
Post-production
£3,000 - £8,000
QLeads AI
Concept
AI generation
Edit + finish
Under £30
Per concept. Same brief. Same testing rigour.
Every Ad. Logged, Reviewed, Signed Off.
Every creative we produce flows through our bespoke approval system. The client receives a personalised email with live preview links and access to their private portal.
They approve, deny, or request iteration, with reasons logged. Once approved, the creative is signed off with a timestamped signature, ready to push to ad accounts.
Compliance review sits in the same loop. The authorised representative at the regulated firm signs off every asset before it goes live. The system holds the full audit trail: every concept, every iteration, every approval, ready if a regulator ever asks.
One-touch
Approval target
Email + portal
Delivery
Full audit
Trail by default
Approval flow
Creative produced in-house
Email sent to client with preview
Approve / iterate / decline (with reason)
Compliance review by authorised rep
Signed off → ready for ad account
Personalised portal. Live links. Signature on file.
Creative Is the New Targeting.
Meta's Andromeda algorithm rewards two things above everything else: creative volume and concept diversity. The agencies winning in 2026 are the ones supplying both. The ones losing are still targeting interest groups manually and shipping a static a week.
Volume
4-10 creatives / week
Andromeda's learning phase needs fresh signal. Stale creative tells the algorithm nothing, and it stops spending. We feed it constantly.
Diversity
Different concepts, every batch
The same hook, format, or angle stops working when it's repeated. We approach the same problem from new angles every week. That's what the algorithm uses to find new audiences.
We do deep preproduction research before every campaign. Winning angles from competitor libraries, audience psychology, awareness stages. All of it shapes the next batch. The ads aren't lucky. They're earned.
Want to See What Three QLeads Ads Look Like for Your Vertical?
Tell us your vertical. We'll send you three sample ads built for your audience, your compliance framework, your conversion goal. No commitment. No pitch. Just the work, so you can see what we'd ship for you.
Sent within 5 working days. Compliance-aware, vertical-specific, yours to keep.